How to Negotiate Rates as a Non-Union Voice Actor

Non-union work often means you’re setting your own rates without a contract framework like SAG-AFTRA’s.

That flexibility can be empowering—but only if you approach it like a business owner, not just a performer.

"Never apologize for asking for what you deserve." - Anonymous

1. Start by Asking for Their Budget

When you negotiate rates, rather than leading with your rate, ask:

“What’s your budget for voiceover on this project?”

This can reveal whether they’ve budgeted fairly and save you from quoting too low. If their budget is above your minimum, you’ve instantly increased your earnings.

2. Define the Scope Up Front

Don’t just negotiate the fee—negotiate the terms. This should include:

• Usage: How, where, and for how long the audio will be used (e.g., local radio, national TV, social media ads, in perpetuity). Longer or broader usage should command higher fees. *BE VERY CAREFUL ABOUT IN PERPETUITY - USUALLY WE RECOMMEND NOT AGREEING TO IT AS THEY OWN THIS PERFORMANCE FOREVER!

• Rounds of Revisions/Pickups: Include a set number of pickups (e.g., one free round) and charge for additional rounds.

• File Delivery & Format: Be clear on turnaround time, file format, and delivery method.

3. Use Industry Guides as Your Benchmark

Reference the GVAA Rate Guide when quoting rates. Even if the client is unfamiliar with it, presenting an industry-backed standard positions you as a professional and makes your rates harder to dispute. You can also use the rate guide from the actors' union, SAG AFTRA, for guidance!

4. Price for Both Your Time and Your Value

Consider not just the time it takes to record, but:

• Your expertise & skill

• Studio costs & equipment investment

• Post-production time (editing, cleanup, file delivery)

• Exclusivity (if the client requires you to avoid certain brands)

5. Put It in Writing

Always send a brief agreement or confirmation email summarizing:

• Rate & payment terms

• Usage rights

• Revision policy

• Deadlines

REMEMBER: Even a simple written agreement helps avoid confusion and scope creep* and ensures everyone is aligned before work begins.

Quick Tip for How to Negotiate Rates as a Non-Union Voice Actor

Never be afraid to say: “Based on the usage and scope you’ve outlined, my rate for this project is [$X]. If that’s outside your budget, I’m happy to adjust deliverables to match.”

This keeps the conversation open, shows flexibility, and reinforces your professionalism.

*Scope creep is when the requirements or expectations for a project expand beyond what was originally agreed upon — usually without adjusting the budget, timeline, or payment to match the extra work. We've created a “Scope Creep Prevention Checklist” as a bonus reference!